SUMMIT
Event Identity Design | Spring 2017
SAGA // Portfolio Review

The Student Advertising Graphics Association [SAGA] is a faculty advised, student run chapter of the American Institution of Graphic Arts [AIGA] at California State University, Northridge. The organization caters to design students with professional workshops, guest speakers, studio tours, and more.

Upperclassmen and women are encouraged to participate in SAGA's annual Portfolio Review, an event where industry professionals are invited to meet with soon-to-be graduates and dispense critical feedback and advice.
Brief

In an effort to increase awareness and participation, uniquely branding each major event was the name of the game for SAGA during the 2016-2017. The annual portfolio review needed a major facelift including a new title and its own brand identity system.
Process

Core Philosophy > Name > Brand Identity

Before we could open Illustrator, we needed to start at the bottom and distill portfolio review down to a single word. After several philosophical discussion and rounds of elimination, we finally reached the SUMMIT.
SUMMIT noun
sum•mit | \  suhm-it  \
1.  the highest point of a hill or mountain
2.  the highest point of attainment or aspiration
3.  an official gathering or conference
Logo Explorations
Styleguide
Logo Family
Promotional Posters
Ltd. Ed. Enamel Pins
Creative Director/Faculty Advisor
Nick Longo

Student Designers
Christian Medrano
Robert Sliger 
Juli Shih
Jose Lara
Rendal Triñanes
Rubaie Jaffer

Student Copywriter
Karina Schink

Additional Faculty Advisors
Magdy Rizk
Dave Moon
Joe Bautista

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